Hired February 2007
Overview:
Melissa is responsible for managing day-to-day account activities, as well as providing strategic counsel to clients and staff. Her proven leadership skills translate into results that matter for her clients.
Education:
University of Minnesota; Bachelor's Degree in Strategic Communication
Melissa is currently pursuing a Master's Degree in Education
Road to RMPR:
Prior to joining Risdall McKinney Public Relations, Melissa worked for Weber Shandwick where she focused primarily on the Honeywell account, including the global process solutions business, aerospace, building solutions, consumer home products and security. Additional client work entailed crisis communications. She began her career as part of the corporate communications team for Mesaba Airlines, Inc., a regional airline affiliated with Northwest Airlines.
Notable Achievements at RMPR:
As a result of Melissa's involvement, American Spaceframe Fabricators International (ASFI) realized a 98 percent increase in sales leads from 2007 to 2008, and tripled store locator visits for the Awnings Today consumer awareness campaign, among others.
Community Involvement:
In addition to her role at Risdall McKinney Public Relations, Melissa volunteers for the Juvenile Diabetes Research Foundation where she is leading a team tasked with developing a public relations plan to generate local visibility. Efforts are focused on raising money for the local branch of the foundation.
Account Experience:
ATEK Companies, Meritex Enterprises, Smith System, Vision-Ease Lens and Yeadon Domes, P2 Aviation, Awnings Today, Minnehaha Academy, Obstetrics and Gynecology Specialists, P.A., Minnesota Children's Museum, Sentient Consultants, Zia and BASF
On a Personal Note:
Melissa was a contestant on The Price is Right when she was interning at Disneyland in California.