A Minnesota original celebrates 85 years

Old Dutch wanted its anniversary campaign to resonate with its well-established Midwest audience and draw in new consumers for its potato chip and popcorn lines. Risdall developed the theme and tagline, Generations of Taste Sensations, as a nod to both the longevity and forward-looking philosophy of the brand. We carried this throughout packaging, including limited-edition flavors, and incorporated the ideas into a strategic plan of promotions and events for Old Dutch to bring to life.