Our webinar is now available on-demand.

Click here to watch now!

Without leads, there are no clients, no revenue, and no business. With long sales cycles and specialized products, developing and nurturing ongoing customer relationships is critical.

Please join us at 1 p.m. on Thursday, July 23 to learn how to target the right audiences with the best information to attract their interest, get discussions going, and complete sales.

We’ll cover:

  • Why lead generation is an essential activity you need to be focusing on
  • How to structure your lead gen activities for the biggest impact and to encourage interaction with prospects
  • Attributing results and measuring lead quality, so you can continue to refine and improve your efforts